All About Newsletters

By Annette Elton

Your E- Newsletter’s purpose is straight forward.
It is to generate income for your business. Yes, your
newsletter provides valuable information to your customers
and prospects. Yes, it comes out on a consistent and reliable
basis in order to stay foremost in your reader’s minds. Yes,
you build your prospect and client list by adding new
subscribers and YES YOU SELL.
5 Ways to Sell Yourself in Your E-Newsletter.
1. Click through offer.
Make your product or service available immediately to readers
with a click through to your website. If you offer a service that
requires an appointment, allow your reader an easy method to
schedule. (Maybe a click through to a contact form on your
site.) If you offer a product, highlight it in the newsletter and
offer a click through to purchase it on your site.
2. Announce an event that you’re hosting.
Use the newsletter to announce an event, webinar, workshop
or sale. Be sure to offer a link to your web site where
customers, clients, and prospects can find out more
information.
3. Give an offer only available to newsletter subscribers.
Announce this offer in as many other places as you can, your
website, in store or office, and in other mailings to generate
more newsletter subscribers. Offer a one day sale, a discount
on a product or service or offer them exclusive free
information.
4. Offer a freebie with a purchase.
Upgrades are always enjoyed by customers as are freebies.
Make a click through to your site to order a product or service
that you’ve highlighted and offer a freebie to those that
purchase.
5. Make a trade with an associate.
Double your exposure. Let an associate advertise for free in
your newsletter in exchange for free advertising in theirs. AMP
it up a bit and offer a click through to your web site.
For more information about e-newsletters visit
www.AMBCreative.net Search for newsletter archives, articles,
and services to improve your current e-newsletter or create a
new one.

Annette Elton is a freelance writer with 17 years experience writing newsletters and marketing materials for businesses and non-profits. For more information on writing newsletters visit www.AMBCreative.net