Email Marketing Information Brandon and Tampa Companies Should Have To Know
As more Tampa and Brandon companies increase the number of email marketing campaign efforts due to their slim advertising budgets in 2009, it is important to understand which stats one should monitor and how doing so will help future email marketing campaigns. Most email marketers today monitor statistics that are directly related to their specific email marketing plans. For example, if you are sending HTML emails to prospective customers you may utilize open rates as a metric of your campaign’s achievement. Other stats which may help your email marketing campaigns moving forward include: open rates for each day and time, click-through rates and conversions.
As a Brandon or Tampa business in the development stages of an email marketing campaign, would you be interested in knowing what kind of open rates other email marketing programs are getting? According to highly recognized email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Please keep in mind that the figure could not be relevant or a realistic percentage for your specific industry, nevertheless if your open rate is below this figure do not feel discouraged. What you can take out of this figure is simple, if your open rate increases over a short period of time than more prospects are reading your emails and vice a versa. The next stat related to open rates which could be of great importance to your Brandon email marketing efforts include the day and time of your email broadcasts.
Do you know which day and time has brought your email marketing efforts the highest success rate? Most email marketers may quickly answer “Tuesday, Tuesday, Tuesday”. Well, this could be true for many email marketers in the industry. The bottom line is that each of our email marketing programs or email marketing customers have a distinct message to offer a specific audience. So what functions for audience #1, could not function for audience #2. To have a better idea, simply test your email audience and monitor your stats for each campaign. Within a few broadcasts, you will quickly find what works best for you and your specific audience.
In addition to monitoring your email marketing statistics, you may also want to ask your Tampa email subscribers or prospects to add you to their contacts list or “whitelist”. This may help you to increase the response of your email marketing programs.
If you’re a Tampa or Brandon corporation utilizing email marketing and would like to learn how email marketing could help you gather more leads, increase product total sales and brand awareness, simply register for Spotlight Creation’s free informational e-newsletter.
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