Newsletters for Europa and Beyond: Newsletter Mania!
By Jerry Hart
Confusing newsletters with promotionsMany marketers don’t make the distinction between an e-mail newsletter and e-mail promotions. The latter are action-oriented, designed to provoke some kind of (immediate) response with a click-through, a signup, and a purchase, whatever. They’re what most people think of under the term opt-in e-mail marketing.
E-newsletters may contain action-related elements, […]
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