Twelve Classic Mistakes E-Newsletters Make

May 23rd, 2008 by admin

By Jerry Hart Confusing newsletters with promotionsMany marketers don’t make the distinction between an e-mail newsletter and e-mail promotions. The latter are action-oriented, designed to provoke some kind of (immediate) response with a click-through, a signup, and a purchase, whatever. They’re what most people think of under the term opt-in e-mail marketing. E-newsletters may contain [...]

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