Archive for May 14th, 2008
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Seven Deadly Newsletter Sins (and How to Cure Them)
By Claire Cunningham
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.
1. The snooze-letter — a newsletter so boring it puts readers to sleep.
Cure: Find out what your readers want to know and write about it. Keep the tone lively. […]




