Archive for May, 2008
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Why Most Newsletters Don’t Work - part two: For Effective Newsletter Content, Get Real
By Glenn Harrington
Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. This is why most newsletters are cancelled after a few issues. Many eventually conclude that newsletters just don’t work. Those not willing to give up on their newsletter need to get […] -
Why do your email newsletters suffer from poor performance?
By Rebecca Coe
Most marketers measure their email newsletters in terms of the amount of opens & clicks they can generate. These stats tells us how well our email newsletters might be performing but to understand why something might not be here are some suggestions:
FrequencyAre you bombarding your customers with too many emails? This is a […] -
What’s in an Investment Newsletter?
By Joel Arberman
When an investor receives a newsletter full of stock tips and information, the first instinct is to act quickly on the information in order to make money before anyone else does. However, scam artists realize that investors like to make decisions in a short amount of time and capitalize on this impulsiveness. This […] -
What is RSS?
By Rod Gardner - CEO White Star Communications
RSS (Really Simple Syndication ) is a popular way to pull in news and information from around the Web. Rss allows web sites and blogs to push free web content to you easily.
You should provide an RSS feed if you want to distribute your information to a vast […] -
Twelve Classic Mistakes E-Newsletters Make
By Jerry Hart
Confusing newsletters with promotionsMany marketers don’t make the distinction between an e-mail newsletter and e-mail promotions. The latter are action-oriented, designed to provoke some kind of (immediate) response with a click-through, a signup, and a purchase, whatever. They’re what most people think of under the term opt-in e-mail marketing.
E-newsletters may contain action-related elements, […] -
The Official Voice123 Blog Now Includes Newsletters
By Voice123
Voice123, the largest voice over marketplace where voice over talents promote their voice services and voice talent seekers find the best voices for their projects, is now publishing the company’s monthly newsletters in The Official Voice123 Blog.
The Official Voice123 Blog was recently redesigned and all postings contained in the former blog where moved to […] -
The Mighty Marketing Newsletter
By Neil Sagebiel
For many companies and organizations, it’s a powerful marketing tool that attracts and retains customers. I’m referring to the dependable, hard-working newsletter.
On the subject of newsletters, guerilla marketing guru Jay Conrad Levinson says, “It’s a way of staying in touch, proving your expertise, giving beneficial information and gaining confidence.”
Newsletters can be used for […] -
Simple yet effective ways to get your newsletter being read
By Patrick Sia
You have taken a great effort to come up with a series of newsletters. However, how do you make sure that your newsletters will be read by your reader? The answer is, you will need to create a professional looking newsletter.
Let’s me share with you some of these quick and easy tips.
Spell Check […] -
Seven Deadly Newsletter Sins (and How to Cure Them)
By Claire Cunningham
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.
1. The snooze-letter — a newsletter so boring it puts readers to sleep.
Cure: Find out what your readers want to know and write about it. Keep the tone lively. […] -
Searching for a Newsletter Printing Specialist?
By Charmaine Joy Caro
The Essence of NewslettersNewsletters for some people are just a piece of an information sheet. But the value of newsletter is beyond that. They are the most economical means to make your company noticeable by your target market. Because of their cost effective benefits, they are being used by so many business […]
