E-zines vs. Conventional Newsletters

By Mark Flavin For the purpose of this section, we will clearly define an e-zine and a conventional newsletter. An e-zine is an online newsletter, which is written in text or HTML format and then emailed; in contrast, a conventional newsletter is composed with computers, copied, and then mailed out. There are many important advantages [...]

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Drafting newsletters to enhance brand image and keep it at top-of-mind

By Anuja Aggarwal Newsletter is a great way to maintain constant contact with your target audience and at the same time enhance brand awareness. This entices every marketer to jump into newsletter or ezine marketing, but if attention is not paid, it might have a negative impact on you brand image. The most important elements [...]

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Creating subscription-free newsletters

By William R. Nabaza of http://www.Nabaza.com Creating subscription-free newslettersby: William R. Nabaza of http://www.Nabaza.com All good and bad newsletters or ezines require subscriptions. Newsletters will ask you for your name and email address before you can receive valuable information from them. You might ask yourself, “Am I too important that someone wants to know my [...]

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Creating an HTML Newsletter

By Archie Glikakis What it is. In a nutshell, an HTML newsletter is a web page that is transmitted via some email service. Because this format incorporates graphics and color, HTML newsletters are more attention-getting than plain text newsletters. Better in every way. HTML Newsletters are much better than regular text based newsletters and here [...]

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Bigmouthmedia open up five years of search market history

By Emily Thorpe Bigmouthmedia has just opened up five years of newsletter back issues and made them, as well as individual stories, available on their website. Just what did online advertising and SEO agencies want to tell their clients (and prospective clients) about the search market 5 years ago? There’s now an easy way to [...]

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All you wanted to know about Direct Mail and Newsletters

By Rajesh Tavakari Article Title : All you wanted to know about Direct Mail and Newsletters Article Content: What is direct mail? Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consumer. This is unlike mass media, where [...]

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