Archive for March 11th, 2008
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Email Donor Newsletters: Improve Your Open Rates for Online Fundraising and Marketing Success
By Alan Sharpe
One of the greatest challenges in email fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but never open them. If you track your open rates, you likely already know that roughly 36 percent of your subscribers open your emails. That means a whopping 64 […]




