Archive for January 24th, 2008
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Most Newsletters Don’t Work - part one: Success and How to Monitor It
By Glenn Harrington
Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success.
What’s it good for?Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with […]




